Is it just me or is travel marketing traditional so damn old school. For a vibrant industry like travel, I was tired of seeing the same old supplier images and the same price-led offers. I certainly wasn't inspired. Today, after almost a decade in the world of digital marketing, I help hundreds of Travel Agents and Holiday Rental owners get a grip on their marketing efforts through made-to-measure support, social media management and website design. I hope that in inspiring you all through my own social media and website, the travel industry will enjoy a new wave of independent business owners who are killing the game, both aesthetically and strategically.
Hi, I'm Sophie. My story probably isn't anymore interesting than the next persons; I went to school, my parents split when I was young, I have a great relationship with both, I studied performing arts in college (terrible waste of time) and then got a job. Waitressing in a casino wasn't a life goal of mine, but it paid rent on the flat I so desperately wanted. After four years of minimal brain stimulation, I decided I needed more and after many long conversations with a colleague (I always say he saved my life), I was convinced to enrol on a fashion marketing degree...
and I've jumped at any and every opportunity, assisting at couture fashion week in Paris, signing my life away to PR for one of the high-streets most-loved brands, joining a fashion tech start-up in London as an events assistant; which quickly became one of the fasted growing companies in the world, and eventually running the European subsidiary's b2c digital channels. Like many when the pandemic hit, my priorities took a 360 and I decided to start freelancing. Since, I've had the pleasure of working on campaigns with some of the most influential travel and tourism businesses including Visit Barbados, Atlantis Dubai, Emirates, Thailand Tourist Authority, One&Only Resorts and many more...